CommerCe squaRED helps you to grow your business by taking an engineering approach to commerce
Every half century retail undergoes a big disruption. We are currently at the start of a new age of retail enabled by internet, smartphones and big data. These drivers have transformed retail from "pushing boxes" to algorithm engineering. This has given rise to new pure players like Amazon and it forces traditional brick & mortar retailers to leverage their offline presence through a strong cross-channel strategy. In addition, it requires a new skill-set from brands, puts them in front of new dilemmas (e.g. whether or not and how they should open a direct-to-consumer channel), and offers new opportunities (such as creating indispensable 1:1 relationships with their end-consumers).
COMMERCE SQUARED helps:
- traditional brick & mortar retailers to make the transition to an effective cross-channel strategy and execution;
- pure online retailers with deep "traditional" sales, shopper marketing and category management knowledge;
- manufacturers (brands) with acquiring the necessary outside knowledge required by this disruptive change, in order to continue building brands and driving sales in the new digital world;
- commerce-related platforms - like comparison sites - to monetize their important role in the value chain;